With apologies to FS for adapting (ok...stealing) his original idea (though used on a different theme). We join the scene as a Crystallex shareholder explains the benefit of an investment in his beloved stock to a normal person.
Normal shareholder: Oh, I see. And most stocks go up to ten?
KRY shareholder: Exactly.
Normal shareholder: Does that mean it's better? Is it any more expensive?
KRY shareholder: Well, it's one better, isn't it? It's not ten. You see, most blokes, you know, will be trading at ten. You're on ten here, all the way up, all the way up, all the way up, you're on ten on your stocks.Where can you go from there? Where?
Normal shareholder: I don't know.
KRY shareholder: Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do?
Normal shareholder: Put it up to eleven.
KRY shareholder: Eleven. Exactly. One bigger.
Normal shareholder: Why don't you just make ten bigger and make ten be the top number and make that a little better?
KRY shareholder: [pause] KRY's at eleven.