Felix Salmon picked up on the story and wrote an article here. Then SinkingAlpha jumped on first Felix's post and then decided to run the AvA article on site (as a three parter). It's currently on the front page main headline, has been chosen as an editor's pick and is getting some smart comments from pretty knowledgeable oilheads.
It's also found its way to The Business Insider, where Joe W completely misses the point (he's usually better than this). Probably didn't bother to read the article. If you haven't read AvA's most excellent exposé of the oil industry, get your copy right here (in PDF from the author's website).