A new Mexican billboard by ashleymadison.com, a site that helps married people arrange affairs, shows Pena Nieto with an index finger over his lips in a hushing gesture.
Next to him are the words: "Unfaithful to his family. Faithful and committed to his country."
Pena Nieto, candidate of the opposition Institutional Revolutionary Party (PRI), has said he fathered two children out of wedlock by different women while married to his first wife.
The billboard, mounted above a busy avenue in Mexico City, shows the 45-year-old with bright red lipstick on his collar. His campaign had no immediate comment on the advertisement.
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A fine billboard advertising campaign, spotted and brought to your humble scribe's attention by this Reuters EngLang note. Here's an excerpt, click through for the whole caboodle