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After careful consideration, it seems that Mariano Rajoy, Prime Minister of Spain, has deliberately made himself as unpopular as possible by promising the completely untenable "no tax rises" to get himself into office, then immediately raising taxes and putting in place a draconian austerity plan that has made him, in the space of less than one year, the most unpopular head of government in modern times in Spain. And he's done it all quite deliberately too. The only possible answer as to why is that when he officially recognizes his homosexuality (an unofficial datapoint long understood by Spain political insiders) he will actually gain popularity for being honest instead of losing popularity from his right-wing party base.
Either that or he's a total twat.