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Lefsetz on Tidal (and other things)

The public has options. Whether it be YouTube or piracy. Trying to convince people that stealing is immoral doesn’t work, the RIAA already tried that. Don’t demonize your customers, EMBRACE THEM! 
We live in a nation of vast income inequality. We don’t want to hear winners complain. Ever. And we don’t want to hear how a product benefits you, but how it benefits US!

Whole thing here, well worth reading to understand why Jay Z's getting this all wrong.