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I was going to do my impersonation...

...of a dumbass gringo CEO who doesn't have the first clue about Latin America, let alone the specific region in which his company operates, doesn't give a flying rat's ass about locals, can't be bothered to find out the true drivers of community culture and instead just wades in like a hundred failed bosses before him, tries to impose his own clumsy corporate culture and ends up with the inevitable disastrous results for company, community and shareholders.

But Fred Stanford of Torex has beaten me to it.